发布日期: 2025年04月14日  浏览次数:

研究方向：

消费者行为、大数据挖掘、神经营销学。

办公邮箱：liujianhua@gpnu.edu.cn

个人简介：

广东技术师范大学管理学院讲师。主要从事消费者行为与大数据挖掘领域研究，发表SSCI/SCI论文10余篇。

教育背景：广东工业大学管理学博士学位，博士专业为管理科学与工程。

主讲课程：R语言与机器学习；Python数据分析与可视化；管理信息系统；管理学

代表性科研项目：

1.广东省教育厅项目，地点一致性对网络口碑采纳的影响机理研究：大数据与神经营销学视角，2024/9至今，1万，主持。

2. 河源市社社会科学界联合会，数字经济对乡村振兴影响的测度研究，2023/9至今，0.1万，主持。

代表性论文:

1. Lijuan Song，Zan Mo, Jianhua Liu. Event-related potentials evidence of how location contiguity influences consumer purchase intentions. Neuroscience letters. 2023,814,137472.

2. Jianhua Liu，Yuyang Liu. Is Geographical Location Really Dead in the Online World? An Event-Related Potentials Study. Journal of Neuroscience Psychology and Economics. 2023,16(4),171-181.

3. Jianhua Liu，Zan Mo. The effect of reviewer’s review volumes on online consumer reviews’ perceived usefulness: An event-related potential study. Neuroscience letters. 2021,762,136139.

4. Jianhua Liu，Zan Mo, Huijian Fu, Junhong He, Zhouyang Liang. Aggregated Rating Moderates the Effect of Personal Rating on Perceived Review Usefulness: An Event-Related Potentials Study. Journal of Neuroscience Psychology and Economics. 2021,14(4),222-233.

5. Jianhua Liu，Zan Mo. The Effects of Review's Mobile Phone Price on Consumers' Purchase Intention: An Event-Related Potential Study. Journal of Neuroscience Psychology and Economics. 2021,14(4),197-206.

6. Jianhua Liu，Zan Mo, Huijian Fu, Wei Wei, Lijuan Song, Kewen Luo. The Effect of Reviewers' Self-Disclosure of Personal Review Record on Consumer Purchase Decisions: An ERPs Investigation. Frontiers in psychology. 2021,11(1).