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数字营销与商务系师资队伍
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张魁峯——个人简介

发布日期: 2025年04月14日  浏览次数:

 

 

 

研究方向

营销决策模型、消费者行为、可持续性发展、社会营销。

办公邮箱:ckffrank0429@163.com changkueifeng@gpnu.edu.cn

个人简介

广东技术师范大学管理学院教授,  数字营销与商务系专业负责人, 高雄第一科技大学管理学院博士班毕业。主要研究领域: 营销决策模型、消费者行为、可持续性发展、社会营销。研究成果发表于International Journal of Information Management, Journal for the Theory of Social Behaviour, Management Decision, Journal of Cleaner Production, Heliyon, International Journal of Environmental Research and Public Health, Frontiers in Psychology, Journal of Modelling in Management等国际知名期刊。曾在B&Q与TESCO等国际连锁零售集团担任资深经理, 擁有IPMA L-C 国际项目管理师证照, 并担任台湾项目管理学会营销长(学术无给职)<项目管理学刊>的编辑委员。

 

主讲课程:《消费者行为》;《分销渠道管理》;《营销决策与模型》;《客户关系管理》;《研究方法与论文写作》

 

代表性论文:

1. Chang, K.-F., Shih, I.-T. and Wang, P.-H., 2024, The employment of self-awareness in investigating public willingness to implement low-carbon: The application of labeling theory, Journal of Cleaner Production, 443, 141173. (SSCI, Q1)

2. Kuei-Feng Chang, Cheng-To Lin and Ye-Qi Bin, 2024, Harmony with nature: Disentanglement the influence of ecological perception and adaptation on sustainable development and circular economy goals in country, Heliyon, 10(4), e26034. (SSCI, Q1)

3. Kuei-Feng Chang, Maxwell Hsu and Scott Swanson, 2023, How to decode the value-consequence-attribute relationship: The application of TISM and ANP techniques, Journal of Modelling in Management, Vol. 18 No. 2, pp. 318-342. (ESCI, Q2)

4. Wei-Chin Li , Kuei-Feng Chang and Chen-Ju Chen , 2023, A Study of Consumer's Online Buying Intention on Tourism Products from the Perspective of Perceived Value and Promotional Strategies, International Journal of Business, 28(4). (ESCI, Q3)

5. Kuei-Feng Chang, Yu-Huang Huang, Wei-Chin Li, Shunjun Luo* and Dong-Jenn Yang, 2022, Promotion of Internet Users’ Aggressive Participation via the Mediators of Flow Experience and Identification, Frontiers in Psychology, https://doi.org/ 10.3389/fpsyg.2022. 836303, (SSCI, Q2)

6. Guishen Yu, Kuei-Feng Chang and I-Tung Shih, 2022, An exploration of the antecedents and mechanisms causing athletes’ stress and twisties symptom, Heliyon, 8(10), e11040. (SSCI, Q1)

7. Kuei-Feng Chang, Wen-Goang Yang, Ya-Wen Cheng, and I-Tung Shih*, 2021, Why Insisting in Being Volunteers? A Practical Case Study Exploring from both Rational and Emotional Perspectives, International Journal of Mental Health Promotion, 24(2), 219-236. (SSCI, Q3).

8. Shenglei Pi, Kuei-Feng Chang*, and I-Tung Shih, 2021, Research on the Performance of Human Capital at Different Organizational Levels of Pharmaceutical Corporations: Moderation of Informal Relational Capital" International Journal of Environmental Research and Public Health, Vol. 18, 7852. (SSCI, Q2)

9. An Shin Shia, Kuei-Feng Chang* and Yu-Huang Huang, 2021, Social Marketing of Electronic Coupons under the Perspective of Social Sharing Behavior", Frontiers in Psychology, Vol. 12, 746928. (SSCI, Q2)

10. Shenglei Pi, Kuei-Feng Chang*, Hui-Chaun Shih and Xianfeng Zhang , 2021, Incumbents achieving coopetition with disruptively technological entrants: a case from Chinese animation industry, Technology Analysis & Strategic Management, 33(12), 1421-1434. (SSCI, Q3)

11. Song Ching Fan, Hui-Chuan Shih, Hui-Chu Tseng, Kuei-Feng Chang, Wei-Chin Li and An Shin Shia, 2021, Self-Efficacy Triggers Psychological Appraisal Mechanism for Mindset Shift, International Journal of Mental Health Promotion, 23(1):57-73. (SSCI, Q3)

12. Kuei-Feng Chang, Hui-Chuan Shih*, Zhongdong Yu, Shenglei Pi and Hua Yang, 2019, A study on perceptual depreciation and product rarity for online exchange willingness of second-hand goods, Journal of Cleaner Production, Vol. 241, 118315. (SSCI, Q1).

13. Kuei-Feng Chang and Hao-Wei Yang*, 2013, Brand Counter-extensions for Fight-back and Appeal Strategies, Management Decision, Vol. 51(4), pp. 839-853. (SSCI, Q2).

14. Hao-Wei Yang and Kuei-Feng Chang*, 2012, Combining Means-end Chain and Fuzzy ANP to Explore Customers’ Decision Process in Selecting Bundles, International Journal of Information Management, Vol. 32(4), pp. 1-15. (SSCI, Q1, 被引次数达30).

15. Hao-Wei Yang and Kuei-Feng Chang*, 2012, Applying Fuzzy ANP to Construct an Analytical Model for Product Bundles, Applied Mathematics and Information Sciences, Vol. 6(5S), pp. 53-64. (SCIE, Q3).

16. Hsu, Tsuen-Ho and Kuei-Feng Chang, 2007, The Taxonomy, Model and Message Strategies of Social Behavior, Journal for the Theory of Social Behaviour, 37(3), 279-294  (SSCI, Q4)