广东技术师范大学管理学院工商管理（全英授课）留学生班，是依托学院电子商务与工商管理优势学科资源打造的国际化人才培养项目。首季即录取来自亚洲、非洲、欧洲三大洲12个国家的29名留学生，形成多元包容的国际学习社群，为专业国际化教学与跨文化交流奠定了坚实基础。
一、专业定位：跨界融合，对接全球趋势
本专业深度扎根粤港澳大湾区发展沃土，精准契合全球数字化转型浪潮，构建“工商管理+人工智能+跨境电商运营”三维培养体系。通过整合管理学、经济学、数字技术与跨境贸易等多领域资源，形成“理论学习——技术应用——实战运营”全链条培养模式，致力于培养兼具国际视野、数字思维与实战能力的复合型商业人才，助力学生在多元文化背景下的数智化管理与跨境电商领域实现长远发展。
二、课程体系：三维架构，夯实能力根基
专业课程体系以“夯实基础、强化技能、突出跨界”为核心，构建独具特色的三维融合架构：
工商管理根基：涵盖管理学原理、经济学、市场营销学、组织行为学、运营管理、人力资源管理、会计学原理、企业财务等核心理论课程，为学生搭建系统的专业知识框架；
人工智能赋能：开设Python数据分析、AI在工商管理中的应用、数据库与大数据技术、数字营销等前沿课程，提升学生数字工具应用与数据驱动决策能力；
跨境电商实战：聚焦跨境电子商务实务、直播电商运营、跨境供应链管理、电子商务法律法规、国际物流、跨境电子支付与结算等实务课程，覆盖选品策划、直播执行、数据分析、合规运营全流程，强化实操应用能力。
三、教学特色：国际化导向，兼顾适配与融合
1.全英教学模式：所有专业课程采用全英文授课，授课教师均具备海外留学或国际企业工作经验，确保教学内容与国际接轨，适配留学生学习需求；
2.语言与文化适配：设置28学分汉语（HSK1-5）课程，帮助国际学生快速适应中国学习生活；同步开设中国概况与岭南文化课程，通过课堂教学与课外活动结合，促进跨文化理解与交流；
3.数字化深度融合：紧跟行业前沿，将人工智能、大数据、直播技术等数字元素全面融入课程体系，开设多个前沿技术应用类课程，培养学生数字思维与创新意识；
4.双导师制保障：为学生配备校内学术导师与企业行业导师，全方位指导学生学术研究、技能提升与成长规划，实现学术培养与行业需求的精准对接。
四、实践平台：硬件支撑，强化实操能力
学院为专业配备高标准教学实践设施，包括专业直播间、数智供应链实训室、数据分析实训室、跨境电商模拟平台等，为实践教学提供坚实硬件保障。实践教学模块占比达13.5%，核心实践环节涵盖Python数据分析实训、跨境电商平台运营实训、直播电商实训、社交媒体营销实训、管理信息系统实训等，结合企业参访、案例研讨等形式，让学生在真实场景中锤炼跨境电商全流程运营、数字工具应用、跨文化沟通等实操技能，实现理论知识与实践应用的深度转化。
五、培养目标：全面发展，塑造高阶人才
本专业致力于培养德、智、体、美、劳全面发展的复合型高级人才，要求学生系统掌握工商管理理论与数智化管理技术，具备数据驱动决策能力、智能系统应用能力、国际化商业视野和跨文化沟通能力。毕业后5年左右，学生预期达成以下发展目标：
1.具备坚定的政治立场与广阔的国际视野，恪守商业伦理与数字伦理，在多元文化环境中践行可持续发展理念，能在跨国场景中展现社会责任感；
2.系统掌握工商管理核心理论与数智化管理技术，熟练运用Python等工具构建数字化管理模型，形成“管理+ 技术”的交叉学科核心竞争力；
3.深耕跨境电商领域全链条运营能力，熟练掌握选品策划、多平台运营（亚马逊、Shopee、TikTok等）、直播电商执行、跨境供应链协同、国际物流与支付结算等核心技能，能运用人工智能、大数据技术优化跨境电商运营策略，在合规管理、跨文化精准营销、市场拓展等方面展现创新实践能力，有效应对国际数字贸易规则下的各类行业挑战；
4.熟悉国际数字贸易规则与跨国企业管理惯例，具备高效的跨文化团队协作能力和多语言商务沟通技能，适应全球化职业挑战。
Program Introduction: Business Administration (English-Taught)
International Student Program | School of Management
The Business Administration (English-Taught) International Student Program at the School of Management, Guangdong Polytechnic Normal University, is an international talent-training initiative built upon the school’s academic strengths in E-commerce and Business Administration. In its inaugural intake, the program enrolled 29 international students from 12 countries across Asia, Africa, and Europe. This diverse and inclusive learning community provides a solid foundation for internationalized teaching and high-level cross-cultural exchange.
I. Strategic Positioning: Global Trends & Interdisciplinary Synergy
Strategically located in the Guangdong–Hong Kong–Macao Greater Bay Area, the program is designed to meet the demands of the global digital economy. It employs a cutting-edge "Business + AI + Cross-border E-commerce" framework, integrating management theory with digital application. By bridging the gap between academic research and industrial operations, the program cultivates versatile business leaders equipped with a digital mindset and the practical expertise to thrive in multicultural environments.
II. Curriculum: The Three-Dimensional Competency Framework
Our curriculum is structured to build a robust foundation while fostering specialized technical skills:
Core Business Foundations: Provides a rigorous systematic framework through courses such as Principles of Management, Economics, Marketing, Organizational Behavior, Operations Management, and Corporate Finance.
AI & Data Intelligence: Equips students for the future of work with modules like Python for Data Analysis, AI Applications in Business, Big Data Technologies, and Digital Marketing.
Practical E-commerce Operations: Focuses on end-to-end industry skills, including Cross-border E-commerce Strategy, Live-streaming Operations, International Logistics, Supply Chain Management, and Global Payment & Settlement.
III. Program Highlights: Innovation & Integration
1.Globalized Instruction: Core courses are delivered entirely in English by faculty with extensive overseas academic or industry experience.
2.Cultural & Language Immersion: To facilitate local integration, the program includes 28 credits of Chinese Language (HSK 1–5) and immersive courses on Chinese Society and Lingnan Culture.
3.The "Dual-Mentor" System: Students benefit from personalized guidance through both Academic Mentors and Industry Experts, ensuring that learning remains aligned with real-world market needs.
4.Tech-Forward Pedagogy: The curriculum stays at the forefront of the industry by deeply embedding AI, big data, and live-streaming technologies into the learning experience.
IV. Practice & Infrastructure: Industry-Ready Training
GPNU provides a high-specification ecosystem for hands-on learning, featuring:
Professional Facilities: Intelligent supply chain labs, data analytics centers, and professional live-streaming studios.
Applied Learning: Practical training accounts for 13.5% of the total credits, covering platform simulations (Amazon, Shopee, TikTok), social media marketing, and enterprise site visits.
Comprehensive Skillsets: Students master the full lifecycle of digital trade—from product selection and compliance to data-driven marketing and cross-cultural communication.
V. Training Objectives: Future-Proof Leadership
We aim to develop high-level professionals who are ethically grounded and technically proficient.
Within five years of graduation, our alumni are expected to:
1.Lead with Integrity: Demonstrate a global perspective, upholding business ethics and sustainable practices in international contexts.
2.Bridge Tech and Management: Master the intersection of business theory and digital tools (e.g., Python), building sophisticated models for data-driven decision-making.
3.Excel in Global Trade: Navigate the complexities of the cross-border e-commerce value chain and international digital trade regulations with innovation and precision.
4.Communicate Across Borders: Leverage multilingual skills and cross-cultural intelligence to lead diverse teams and solve complex global business challenges.
