广东技术师范大学管理学院工商管理（国际）专业是聚焦“在地国际化”与“跨境教育”双路径的复合型人才培养项目，依托管理学、经济学主干学科优势，深度对接粤港澳大湾区数字化转型需求与全球商业发展趋势，致力于培养兼具数智化管理能力、国际化视野与跨文化协作素养的高阶商业人才。自开设以来，班级规模稳步扩大，形成学风扎实、多元包容的学习社群，为学生成长成才提供优质平台。
一、专业定位：数智融合，链接全球
本专业立足大湾区产业优势，面向全球数字经济浪潮，以“国际化课程体系 + 数智化技能培养 + 跨境实践赋能”为核心，构建“管理理论+数字技术+国际视野”三位一体的培养框架，旨在培养能够在跨国企业、数字经济领域及政府涉外部门，从事战略规划、智能管理、全球运营等工作的复合型高级人才。
二、国际化培养路径：多元跨境项目，拓展全球机遇
本专业打造多层次海外升学与交流体系，为学生提供灵活多样的国际化发展路径，合作高校均为全球认可的优质院校，覆盖本科、本硕连读及进阶深造多个阶段：
1.“3+1”双学士学位项目：与美国恩波利亚州立大学、英国哈德斯菲尔德大学深度合作。学生前3年在我校完成核心课程学习，第4年赴合作高校攻读对应专业课程，达到两校毕业要求后，可同时获得广东技术师范大学管理学学士学位与合作高校学士学位，实现学历与国际竞争力双重提升。
2.“3+X”本硕连读项目：携手新西兰梅西大学、澳大利亚纽卡斯尔大学推出本硕衔接培养模式。学生在我校完成3年本科课程后，赴新西兰梅西大学攻读1.5年硕士课程，通过系统的跨境学术衔接，快速获得硕士学位，缩短升学周期，抢占职业发展先机。
三、课程体系：双语赋能，数智驱动
构建“核心基础+特色模块+国际衔接”的模块化课程体系，兼顾理论深度与实践适配性，所有专业核心课程采用双语教学，确保与国际教育接轨：
核心基础课程：涵盖管理学（双语）、经济学（双语）、会计学原理（双语）、市场营销学（双语）、人力资源管理（双语）、运营管理（双语）、财务管理、战略管理（双语）等，搭建系统的工商管理知识框架；
数智特色课程：开设AI 技术在工商管理中的应用、数字化经营与管理、大数据分析与应用、批判性思维与决策应用等前沿课程，强化Python/R数据建模、SQL数据库管理、智能决策系统应用等核心技能，适配数字经济时代需求；
国际衔接课程：嵌入学术英语、跨文化商务沟通、国际企业管理、国际贸易理论与实务等跨境适配课程，同步引入海外高校优质教学资源与国内外商业案例，为学生海外深造与全球就业做好知识与语言储备。
四、教学特色：多维赋能，知行合一
1.双语教学模式：授课教师兼具海外留学或国际企业工作经验，采用“双语授课+国际案例研讨”模式，帮助学生精准理解专业术语，培养跨文化学术表达与商务沟通能力。
2.实践导向培养：实践教学环节占总学分比例达 26%，核心实践包括专业实习、毕业论文、综合实训、AI 技术应用实训等，结合企业参访、行业案例分析、跨境商业模拟竞赛等形式，实现理论知识与实战能力深度转化。
3.个性化成长支持：针对学生出国意愿提供留学规划指导、申请材料打磨等服务；依托“国际化课程资源+海外高校对接+行业导师资源”，为学生量身定制职业发展与升学路径。
五、实践平台：校企联动，实战赋能
学院为国际班配备完善的实践教学资源，包括管理专业技能实训室、管理科学实验室、数智化供应链大工商实训室等校内设施，同时与企业建立合作关系，为学生提供实习实训、项目实践、行业讲座等真实场景资源。通过“课程实训+企业实习+项目实践”三级实践体系，学生可深度参与智能供应链管理、商业分析、品牌策划等实战任务，锤炼解决复杂商业问题的能力。
六、培养目标：全面发展，全球胜任
本专业致力于培养德、智、体、美、劳全面发展的复合型人才，毕业后5年左右预期达成以下目标：
1.具备坚定的政治立场与全球视野，恪守国际商业伦理与数字伦理，在多元文化环境中践行可持续发展理念；
2.系统掌握工商管理核心理论与数智化管理技术，能熟练运用大数据分析、智能决策工具构建数字化管理模型，形成“管理+技术”的复合型知识结构；
3.具备数字化转型创新能力，能运用 AI、区块链等新兴技术设计企业运营解决方案，在智能供应链、精准营销等领域展现实践创新素养；
4.熟悉国际数字贸易规则与跨国企业管理惯例，具备高效的跨文化团队协作能力与多语言商务沟通技能，能在全球价值链中整合资源、主导或参与跨国项目；
5.具备终身学习能力与数字化领导力，能持续追踪国际学术前沿与产业动态，在快速变革的商业环境中实现职业长远发展。
广东技术师范大学工商管理（国际）专业以多元跨境项目为桥梁，以数智化技能为核心，以实战能力为根基，为学生搭建“国内扎实培养+海外进阶深造”的成长通道。我们期待与志存高远的学子携手，在全球化商业舞台上绽放光彩，成为兼具中国情怀与国际竞争力的商业精英。
Program Introduction: Business Administration
International Class | School of Management
The Business Administration (International Class) is a flagship multidisciplinary initiative established on a dual-track model of "localized internationalization" and global academic mobility. Leveraging the school’s excellence in Management, Science and Economics, the programme aligns with the Guangdong–Hong Kong–Macao Greater Bay Area digital transformation agenda. We cultivate high-calibre professionals equipped with digital-intelligence capabilities, a global strategic outlook, and robust intercultural fluency.
Since its inception, the programme has fostered a rigorous and inclusive academic community, providing a premier platform for students to achieve global academic and professional distinctions.
I.Programme Orientation: Digital Intelligence & Global Connectivity
Strategically rooted in the GBA’s industrial core, the programme integrates international curricula with digital-intelligence skillsets. Our tripartite framework —Management Theory + Digital Technology + Global Vision—prepares versatile leaders for strategic roles in multinational corporations, the digital economy, and international public affairs.
II. International Pathways: Global Academic Mobility
We offer flexible, multi-tiered progression routes through partnerships with world-class universities:
1.“3+1”Dual Bachelor’s Degree: (In partnership with Emporia State University, USA and the University of Huddersfield, UK). Students spend three years at GPNU and one year abroad, earning dual degrees and significantly enhancing their global competitiveness.
2.“3+X”Integrated Bachelor–Master Route: (In partnership with Massey University, NZ and University of Newcastle, Australia). An accelerated pathway allowing students to transition into a Master’s programme immediately following their undergraduate core, shortening the duration to professional qualification.
III. Curriculum: Bilingual & Digital-Driven
The modular curriculum balances theoretical depth with industry relevance, delivered primarily in a bilingual (English-Chinese) format:
Core Foundations: Principles of Management, Economics, Accounting, Marketing, Human Resource Management, Operations Management, and Strategic Management.
Digital Intelligence Modules: Advanced training in AI Applications in Business, Digital Operations, Big Data Analytics, and Decision-Making (utilizing Python, R, and SQL).
Global Articulation: Modules in Academic English, Intercultural Communication, and International Trade Theory ensure students are prepared for high-level international discourse.
IV. Teaching Excellence & Practical Empowerment
1.Expert Bilingual Faculty: Instruction is led by faculty with significant overseas academic and industry experience, focusing on professional terminology and case-based learning.
2.Applied Learning (26% of Credits): A heavy emphasis on practice through professional internships, AI-application practicums, and cross-border business simulation competitions.
3.Personalized Mentorship: Dedicated support for overseas applications and career planning, blending academic rigour with industry mentorship.
V. Infrastructure: University–Industry Synergy
Students have access to sophisticated facilities, including Management Science Laboratories and Digital-Intelligence Supply-Chain Training Centres. Our three-tier practice system—comprising course-based training, enterprise internships, and real-world project implementation—ensures students can solve complex challenges in supply-chain management and business analytics.
VI. Graduate Attributes: Global Competence
Five years post-graduation, our alumni are expected to:
1.Lead with Ethics: Uphold international business standards and sustainable practices in multicultural settings.
2.Master Digital Tools: Proficiently apply big-data analytics and AI to construct sophisticated business models.
3.Drive Innovation: Implement emerging technologies (AI, Blockchain) to optimize global supply chains and precision marketing.
4.Navigate Global Chains: Communicate fluently across cultures and manage complex international digital-trade regulations.
5.Exhibit Digital Leadership: Demonstrate a commitment to lifelong learning and leadership within the evolving global business landscape.
Guangdong Polytechnic Normal University offers a unique synthesis of robust domestic education and advanced global progression. We invite ambitious students to join us in shaping the future of international business.
